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“Mindblowing” National Ad for MADD Developed by Dublin High School Video Production Students

September 19, 2016

DUBLIN, CA–Students in the Dublin High School Video Production Program have produced a public service advertisement for Mothers Against Drunk Driving (MADD) that will be distributed nationally in October. The 30-second video is part of M.A.D.D.’s national “No More Victims” campaign.

“It really drives home the message of the work we do,” said Natasha Thomas, Program Director of M.A.D.D. San Francisco Bay Area.

Mothers Against Drunk Driving participated last spring in Dublin’s “Every 15 Minutes” program, an anti-drunk driving event staged at Dublin High School every four years. Thomas said she was very impressed with the student-produced video that was part of the program. “I assumed, like the other videos we’ve seen at this event, that it was made by a professional video team,” Thomas said. “When I heard that students had filmed the entire video, I was floored and I knew we had to work with them.”

Over the summer, seven current DHS students and 2016 graduates – Kyle Reed, Ethan Zalunardo, Sophie Butler, Evan Hancher, Andrew Turner, Madeline Nobida and Noah McMoyler – wrote, directed and produced the short film showing a young man being “erased” from his life during milestones such as graduation, his wedding day and family photos because of a drunk-driving accident.

“Our students came with the concept and ran with it and they have done a phenomenal job,” said Dublin High School Video Production teacher Michael D’Ambrosio.”It will definitely send a message.”

Thomas said the quality of the work is “mindblowing.”

The video has been shared internally at M.A.D.D. and will be appearing nationally on AOL’s Adap.tv digital platform and also shown at M.A.D.D.’s “Walk Like M.A.D.D” event as well as its “Tie One On For Safety” event. It could potentially be viewed by more than a million people.

And Thomas said she is looking forward to working with DHS students again, on another project, a documentary film on the impact on lives after a DUI crash.

(From a press release provided by the Dublin Unified School District)

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